By the end of this programme, you will be able to:

• Understand the impact of reader requirements on business writing.

• Appreciate the importance of media rules in effective writing.

• Understand and apply the core elements of good business writing.

• Learn key writing principles.

• Develop short communications, including emails, letters, and memos.

• Craft effective emails.

• Apply media rules and visual writing patterns.

• Communicate using non-email internet-based tools for specific business scenarios.