After attending this workshop, learners will be prepared to do the following:

• Use a persuasive sequence to connect, inform, convince and instruct

• Create comfort, safety and trust to build rapport with others

• Analyse information needs and convey relevant information in the most understandable manner

• Getting buy-in by appealing to priority, needs and using hypnotic vocals

• Providing instructions that are certain and easily followed

• Communicate purposefully in writing that is accessible, useful, relevant and applicable